Bud Light
DDB, Chicago
[2.07.019]
More Info
Bud Light “Rock, Paper, Scissors” (00:30) #
In a further Super Bowl commercial for
Bud Light, we are witness to a new take
on the rock, paper, scissors game so popular with children. At a garden party, two
men both reach for the last bottle of Bud
Light at the same time. Neither of them is
willing to release the bottle. The decision
as to who gets the beer is to be resolved
by playing the game, yet while one duly
chooses “paper,” his adversary throws a
real rock at his head before making off
with the bottle.
- Client Bud Light
- Ad Agency DDB, Chicago
- Art Director Anne Bioty , John Baker
- Copywriter Joe Sgro
- Production Company Tool of North America, Santa Monica
- Director Tom Routson