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DDB, Chicago

[2.07.019]

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Bud Light “Rock, Paper, Scissors” (00:30) #
In a further Super Bowl commercial for
Bud Light, we are witness to a new take
on the rock, paper, scissors game so popular with children. At a garden party, two
men both reach for the last bottle of Bud
Light at the same time. Neither of them is
willing to release the bottle. The decision
as to who gets the beer is to be resolved
by playing the game, yet while one duly
chooses “paper,” his adversary throws a
real rock at his head before making off
with the bottle.

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Bud Light “Rock, Paper, Scissors” (00:30) # In a further Super Bowl commercial for Bud Light, we are witness to a new take on the rock, paper, scissors game so popular with children. At a garden party, two men both reach for the last bottle of Bud Light at the same time. Neither of them is willing to release the bottle. The decision as to who gets the beer is to be resolved by playing the game, yet while one duly chooses “paper,” his adversary throws a real rock at his head before making off with the bottle.

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