Bud Light
DDB, Chicago
[1.95.095]
More Info
“Larry” [00:30]# A dog show. A trio of judges proclaim canine
attributes as they score marks and admire the dogs. An attractive collie, Lady, is praised for her color, another dog, Prince, receives high marks for his “stateliness”. Then the judges focus on Larry, an ugly mangy mutt with hideous yellow crooked theeth looking up at them hopefully, then cocking its head in the direction of his dog house. The camera zooms inside to reveal a
six pack of Bud Light.The judges get the hint and nod approvingly. Larry smiles a tooth grin. But the winner of the show turns out to be another uglly dog after all … Mort, who offered the judges his whole dog house filled up to the brim with sixpacks of Bud light.
- Client Bud Light
- Ad Agency DDB, Chicago
- Art Director Mark Gross
- Copywriter Bob Merlotti
- Production Company Backyard Production, Venice
- Director Rob Pritts