Bud Light “Mr. WayToo Much Cologne Wearer” (01:00)# Budweiser are renowned for their offbeat advertising campaigns. These two spots, for instance, purport to document “Real Men of Genius.” But the men we are shown to a pompous rock soundtrack appear to be anything but ingenious. Until the pay-off informs us that the only genuine thing in existence is a cool Bud Light, after all. Gold Winner at Cannes, having missed out on the Grand Prix by a narrow margin.