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DDB, Chicago

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Budweiser “Rex” [01:00]
A howling dog next to a dead body is part of every good western movie. But everyone knows that shooting a movie with animals is extra hard work. So the director on the set has to come up with a special trick to get a peak performance from the dog. And what better to make someone really sad than bringing back bad memories? And when they involve Budweiser, or the loss of the beloved liquid, even the filmcrew starts crying.

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Budweiser "Rex" [01:00] A howling dog next to a dead body is part of every good western movie. But everyone knows that shooting a movie with animals is extra hard work. So the director on the set has to come up with a special trick to get a peak performance from the dog. And what better to make someone really sad than bringing back bad memories? And when they involve Budweiser, or the loss of the beloved liquid, even the filmcrew starts crying.

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