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Budweiser

DDB, Coral Gables, Miami

[2.06.011]

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A science lab with campy personnel: A
buxomy blond sporting a Scandinavian
accent and a nerdy guy are investigating
the superiority of beer (i.e. Budweiser)
over wine. Faced with a bottle of red
wine, the lab mice react in humdrum
fashion but when exposed to Budweiser
they throw a wild party and do the
limbo as if their lives depended on it.

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A science lab with campy personnel: A buxomy blond sporting a Scandinavian accent and a nerdy guy are investigating the superiority of beer (i.e. Budweiser) over wine. Faced with a bottle of red wine, the lab mice react in humdrum fashion but when exposed to Budweiser they throw a wild party and do the limbo as if their lives depended on it.

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