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Bunte

Springer & Jacoby, Hamburg

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“Bühne,” “Eisprinzessinnen” + “Paradies” [00:20]# To attract a younger audience, the granny of German periodicals, “Bunte,” is nowadays sold as a gossipy, even race, People style magazine. Correspondingly, these one off spots, which are to alert TV viewers to the topics covered in the upcoming issue, have an irreverent feel about them. We see animated collages of various personalities and the spots promise us that Bunte look behind the masks of those (Boris Becker, Bill Clinton, Queen Elizabeth) we hear of and see every day.

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"Bühne," "Eisprinzessinnen" + "Paradies" [00:20]# To attract a younger audience, the granny of German periodicals, "Bunte," is nowadays sold as a gossipy, even race, People style magazine. Correspondingly, these one off spots, which are to alert TV viewers to the topics covered in the upcoming issue, have an irreverent feel about them. We see animated collages of various personalities and the spots promise us that Bunte look behind the masks of those (Boris Becker, Bill Clinton, Queen Elizabeth) we hear of and see every day.

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