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Burger King

INGO, Stockholm

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BURGER KING
All About the Whopper # This amusing campaign for Burger King manages to prove two things for the international brand; the Whopper is recognized all over the world and that all their other burgers may need stronger marketing. After holding a survey that asked the public to list the burgers offered by Burger King, 85% of people could only name the Whopper. To capitalize on this brand familiarity, Burger King has promoted its greatest asset with a global campaign which proclaims that it’s ‘all about the Whopper.’

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BURGER KING All About the Whopper # This amusing campaign for Burger King manages to prove two things for the international brand; the Whopper is recognized all over the world and that all their other burgers may need stronger marketing. After holding a survey that asked the public to list the burgers offered by Burger King, 85% of people could only name the Whopper. To capitalize on this brand familiarity, Burger King has promoted its greatest asset with a global campaign which proclaims that it’s ‘all about the Whopper.’

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