Burger King
INGO, Stockholm
[2.22.153]
More Info
BURGER KING
All About the Whopper # This amusing campaign for Burger King manages to prove two things for the international brand; the Whopper is recognized all over the world and that all their other burgers may need stronger marketing. After holding a survey that asked the public to list the burgers offered by Burger King, 85% of people could only name the Whopper. To capitalize on this brand familiarity, Burger King has promoted its greatest asset with a global campaign which proclaims that it’s ‘all about the Whopper.’
- Client Burger King
- Ad Agency INGO, Stockholm
- Creative Director Björn Ståhl
- Art Director Max Hultberg
- Copywriter Magnus Ivansson
- Director Erik Ericsson
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