Burger King “Copy” (00:30)# Punters may now freely combine ingredients to create their own customized burgers at Burger King. It’s a well-known fact that tastes vary as much as people themselves. And, like everywhere else in life, nobody’s especially keen on sharing the secrets of their creation with others. It might therefore be quite embarrassing if somebody were to nick another person’s ideas, which is what happens in the first spot. In the second, however, one of the staff goes even further and tries to curry favour by showing a distinct preference for the same ingredients as the boss. Just have it your way! Silver Lion at Cannes.