Burger King UK
Bartle Bogle Hegarty (BBH), London
[2.23.150]
More Info
BURGER KING
We Give Up #
With a sly tongue-in-cheek charm, Burger
King’s new campaign by Bartle Bogle Hegarty acknowledges the public’s preference for the Chicken Royale (to the detriment of the beef Whopper). With slick production values, we see characters from different eras, between the 1960s and the 2020s, blatantly ignoring promotion for the Whopper to get their Chicken Royale fix.
- Client Burger King UK
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Creative Director Helen Rhodes, Felipe Guimaraes
- Art Director Jennifer Ashton
- Copywriter Oliver Short
- Production Company Riff Raff, London
- Director The Sacred Egg
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