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Burger King UK

Bartle Bogle Hegarty (BBH), London

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BURGER KING
We Give Up #
With a sly tongue-in-cheek charm, Burger
King’s new campaign by Bartle Bogle Hegarty acknowledges the public’s preference for the Chicken Royale (to the detriment of the beef Whopper). With slick production values, we see characters from different eras, between the 1960s and the 2020s, blatantly ignoring promotion for the Whopper to get their Chicken Royale fix.

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BURGER KING We Give Up # With a sly tongue-in-cheek charm, Burger King’s new campaign by Bartle Bogle Hegarty acknowledges the public’s preference for the Chicken Royale (to the detriment of the beef Whopper). With slick production values, we see characters from different eras, between the 1960s and the 2020s, blatantly ignoring promotion for the Whopper to get their Chicken Royale fix.

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