Burns and Smiles
TBWA, Paris
[1.20.100]
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Burns and Smiles “Mathéo”#
Burn victims are likely to isolate themselves, unable of having a regular life. This ad shows a boy who clearly suffered severe burns, living a normal life. Attending school, falling in love, all this happens without him being looked at differently or bullied for his scars. This is exactly how it should be in real life and what this organization is fighting for.
- Client Burns and Smiles
- Ad Agency TBWA, Paris
- Creative Director Benjamin Marchal , Faustin Claverie
- Art Director Lena Monceau , Julia Deshayes
- Copywriter Lena Monceau , Julia Deshayes
- Production Company TBWAElse , Wanda Production
- Director Fabrice Gobert , Bertrand Degove
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