Buster the Boxer VR Experience
adam&eveDDB, London
[3.17.002]
More Info
Excerpts (the “Buster’s Garden” trampoline scene) from the John Lewis
Christmas commercial can now be enjoyed as a VR experience. Hand
movements can be used to make the various different animals – hedgehog,
squirrel, fox, badger, etc. – get up and jump.
Eduardo Marques: “This is the first time I’ve seen a more real interaction
between the viewer and the content in VR. Nice new element added to
it. I like that you have fun wearing the VR goggles, too, that actually is a
fox costume in this experience.”
- Client John Lewis
- Ad Agency adam&eveDDB, London
- Creative Director André Assalino, Pete Conolly
- Production Company Mpc Filmproduktion, PLAUEN
More: adam&eveDDB London
More: John Lewis
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Buster the Boxer VR Experience
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.