Archive

Shop

Buster the Boxer VR Experience

adam&eveDDB, London

[3.17.002]

More Info

Excerpts (the “Buster’s Garden” trampoline scene) from the John Lewis
Christmas commercial can now be enjoyed as a VR experience. Hand
movements can be used to make the various different animals – hedgehog,
squirrel, fox, badger, etc. – get up and jump.

Eduardo Marques: “This is the first time I’ve seen a more real interaction
between the viewer and the content in VR. Nice new element added to
it. I like that you have fun wearing the VR goggles, too, that actually is a
fox costume in this experience.”

More: adam&eveDDB London

More: John Lewis

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Buster the Boxer VR Experience

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout

Excerpts (the “Buster’s Garden” trampoline scene) from the John Lewis
Christmas commercial can now be enjoyed as a VR experience. Hand
movements can be used to make the various different animals – hedgehog,
squirrel, fox, badger, etc. – get up and jump.

Eduardo Marques: “This is the first time I’ve seen a more real interaction
between the viewer and the content in VR. Nice new element added to
it. I like that you have fun wearing the VR goggles, too, that actually is a
fox costume in this experience.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.