BVG “My Way”#
This spot from BVG, Berlin Transit Authority (which runs the city’s subway, bus and streetcar lines), is intended as a tribute to their previous project with Adidas, in which a shoe also acted as a ticket for all trips made on the network. It is designed to show that the folks who work there are pretty cool and do things their own special way. Cro, a popular German rapper, stands together with BVG’s employees as protagonist in this short film.