Trident: “Fresh” [01:00]# A man in a crowded elevator puts a piece of Trident chewing gum in his mouth. He immediately crashes through the floor of the lift to find himself flying above a beach. Barely has he realized this when he is attacked by pretty policewomen firing water pistols – and then finds himself facing a polar bear in a freezer cabinet. Totally absurd? This is the refreshing effect produced by Trident Fresh. Pay-off: “Trident Fresh. Mess with your head.”