CAFOD
M&C Saatchi, London
[2.16.077]
More Info
Lost family portrait: Razir’s family. – Refugee Camp, Bekaa Valley. Razir’s husband was kidnapped and executed. Unable to raise enough money to bring all of her children to safety, she was forced to leave her two eldest girls behind.
Campaign by the UK aid agency CAFOD picturing Syrian families in classic family portrait style. Empty spaces and chairs are used to represent missing family members who have been lost during the current conflict.
- Client CAFOD
- Ad Agency M&C Saatchi, London
- Creative Director Simon Dicketts
- Art Director Chris Ross-Kellam
- Copywriter Chris Ross-Kellam
- Photographer Dario Mitidieri