Caisse d´epargne
BDDP & Fils, Paris
[4.00.094]
More Info
Caisse d’Epargne “Demain” [01:10]
This ad shows that people and their aspirations cannot be judged by outward appearances. The tagline challenges the viewer to see things as they might be rather than as they appear to be. The spot is a string of images of people, captioned with different professions that would not usually be associated with these people.
- Client Caisse d´epargne
- Ad Agency BDDP & Fils, Paris
- Art Director Xavier Beauregard
- Copywriter Jean-Gabriel Causse
- Production Company Quad Productions, London
- Director Bruno Aveillan
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