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Caisse d´Epargne-CENCEP

TBWA, Paris

[4.94.067]

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“Les Claquettes” [00:30]# When the cameras pulls back from the elderly man cheerfully tapdancing to a jolly tune in what at first looks like a celebration of old age, we see that he is performing his routine in a subway station. We then realize that he is doinh this to earn his living. A VO tells viewers that it is never too early to start thinking about retirement plans.

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"Les Claquettes" [00:30]# When the cameras pulls back from the elderly man cheerfully tapdancing to a jolly tune in what at first looks like a celebration of old age, we see that he is performing his routine in a subway station. We then realize that he is doinh this to earn his living. A VO tells viewers that it is never too early to start thinking about retirement plans.

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