California Milk Board: “Elf” [00:40]# Every night, before going to bed, the elf has to drink a glass of milk. The milk has a soothing effect, and that is something he is in need of, for as soon as he lies down, countless crickets awake, in turn awaking the frogs, which then go on to rouse the wolves, etc. The result is a huge nocturnal din that the elf would be unable to bear without a glass of milk.