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California Milk Processor Board

Goodby Silverstein & Partners, San Francisco

[04.93.125]

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“Got Milk? Aaron Burr”: The first in the famous ‘Got Milk’ campaign, where a nerdy expert on Alexander Hamilton gets the chance to compete for a radio quiz jackpot. Unfortunately, a lack of milk – which he urgently needs to wash down a sandwich he is eating – prevents the expert from being able to speak the words clearly to answer a question asking who shot Hamilton.

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