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California Milk Processor Board
Goodby Silverstein & Partners, San Francisco
[04.93.125]
More Info
“Got Milk? Aaron Burr”: The first in the famous ‘Got Milk’ campaign, where a nerdy expert on Alexander Hamilton gets the chance to compete for a radio quiz jackpot. Unfortunately, a lack of milk – which he urgently needs to wash down a sandwich he is eating – prevents the expert from being able to speak the words clearly to answer a question asking who shot Hamilton.
- Client California Milk Processor Board
- Ad Agency Goodby Silverstein & Partners, San Francisco
- Creative Director Jeff Goodby, Rich Silverstein
- Art Director Erich Joiner
- Copywriter Chuck McBride, Scott Burns
- Director Michael Bay
More: Goodby Silverstein & Partners San Francisco
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