CALM (The Campaign Against Living Miserably), London
BMB, London
[6.17.116]
More Info
Mineral water infused with a Chris Hughes tear. Different images, initially released one-by-one as teasers, from the #Don’tBottleItUp campaign sponsored, by the male suicide prevention charity CALM in collaboration with fashion brand Topman. To encourage men not to keep their emotions bottled up inside, a mineral water was mixed with the tears of UK celebrity Chris Hughes and marketed as limited edition “L’Eau de Chris” water bottles.
- Client CALM (The Campaign Against Living Miserably), London
- Ad Agency BMB, London
- Creative Director Jules Chalkley
- Art Director Augustine Cerf
- Copywriter Lauren Peters
- Photographer Rankin, London
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