Calpol
JWT (J. Walter Thompson), London
[2.06.027]
More Info
Closing our eyes while this commercial
is on, we might get the impression that
a mountaineering documentary is playing.
MVO: “At 20,000 feet, the weather
can close in fast. Mountaineers Oscar
and Amy know this from bitter experience.
Without warning, an avalanche
slams into their tent. A headache quickly
follows.” Oscar and Amy are, in fact,
little children playing in their garden and
their tent is nothing but a tablecloth
hung across two chairs. The headache
seems to be real enough, however.
Luckily, there’s Calprofen, a special pain
reliever for children – and, soon, they
are seen on “the ascent to the first
floor.”
- Client Calpol
- Ad Agency JWT (J. Walter Thompson), London
- Art Director Louise Wright
- Copywriter Jason Berry
- Production Company Stink Digital, Stockholm
- Director Jesper Hiro
More: JWT (J. Walter Thompson) London
Lurzer’s Archive
Log In1/ 0
Images
Calpol
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.