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Calpol

JWT (J. Walter Thompson), London

[2.06.027]

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Closing our eyes while this commercial
is on, we might get the impression that
a mountaineering documentary is playing.
MVO: “At 20,000 feet, the weather
can close in fast. Mountaineers Oscar
and Amy know this from bitter experience.
Without warning, an avalanche
slams into their tent. A headache quickly
follows.” Oscar and Amy are, in fact,
little children playing in their garden and
their tent is nothing but a tablecloth
hung across two chairs. The headache
seems to be real enough, however.
Luckily, there’s Calprofen, a special pain
reliever for children – and, soon, they
are seen on “the ascent to the first
floor.”

More: JWT (J. Walter Thompson) London

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Closing our eyes while this commercial is on, we might get the impression that a mountaineering documentary is playing. MVO: “At 20,000 feet, the weather can close in fast. Mountaineers Oscar and Amy know this from bitter experience. Without warning, an avalanche slams into their tent. A headache quickly follows.” Oscar and Amy are, in fact, little children playing in their garden and their tent is nothing but a tablecloth hung across two chairs. The headache seems to be real enough, however. Luckily, there’s Calprofen, a special pain reliever for children – and, soon, they are seen on “the ascent to the first floor.”

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