Calvin Klein Jeans 3 spots [00:30]# At the beginning of the 80’s, the famous campaign for Calvin Klein jeans featuring Brooke Shields established the designer’s brand of jeans. Now, a decade later comes the new campaign, and again it is most likely to influence the esthetics of fashion advertising. Against a gray background with barely discernible human silhouettes, fresh-faced young models in Calvin Klein casualwear – very basic, colors hardly ever expanding beyond blue, gray and white – are carrying on about their favorite subject – love, romance, attraction. Throughout their sometimes naïve, sometimes wildly romantic gushings the word “Calvins” referring to this particular brand of jeans is strategically placed.