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Camel

McCann Erickson, Frankfurt am Main

[1.91.070]

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Camel “Matter of Taste” [01:11]# Taking a leave from the Camel man and the adventures surrounding him, this spot for Camel cigarettes features their famous trademark in a series of vignettes. In the first of them, instead of the camel there’s a note saying: “Just popped out to buy cigarettes,” in the second, plucking a certain leaf off a bough, has rather unexpected results, and, finally, in the third vignette, a whole group of camels gather to whistle the famous jingle.

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Camel "Matter of Taste" [01:11]# Taking a leave from the Camel man and the adventures surrounding him, this spot for Camel cigarettes features their famous trademark in a series of vignettes. In the first of them, instead of the camel there's a note saying: "Just popped out to buy cigarettes," in the second, plucking a certain leaf off a bough, has rather unexpected results, and, finally, in the third vignette, a whole group of camels gather to whistle the famous jingle.

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