Archive

Shop

Camelot

Abbott Mead Vickers (AMV) BBDO, London

[6.17.002]

More Info

The National Lottery “Let’s Not Be Blunt”
James Blunt unveils his latest technology project, in which he plans to reach out to “ordinary people” by having a hologram of himself projected onto their bathroom, rear-view and makeup mirrors so that he can tell them every day how beautiful they – probably – are (“You’re Beautiful” being the name of Blunt’s chart hit).
Unsurprisingly, perhaps, this idea does not go down very well with most people. To help others – rather than the intrusive Blunt – become a millionaire, National Lottery therefore calls on people everywhere to go for that big lotto win.
Pay-off: Please don’t let it be him.

More: Abbott Mead Vickers (AMV) BBDO London

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Camelot

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
The National Lottery “Let’s Not Be Blunt” James Blunt unveils his latest technology project, in which he plans to reach out to “ordinary people” by having a hologram of himself projected onto their bathroom, rear-view and makeup mirrors so that he can tell them every day how beautiful they – probably – are (“You’re Beautiful” being the name of Blunt’s chart hit). Unsurprisingly, perhaps, this idea does not go down very well with most people. To help others – rather than the intrusive Blunt – become a millionaire, National Lottery therefore calls on people everywhere to go for that big lotto win. Pay-off: Please don’t let it be him.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.