Camelot
Abbott Mead Vickers (AMV) BBDO, London
[6.17.002]
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The National Lottery “Let’s Not Be Blunt”
James Blunt unveils his latest technology project, in which he plans to reach out to “ordinary people” by having a hologram of himself projected onto their bathroom, rear-view and makeup mirrors so that he can tell them every day how beautiful they – probably – are (“You’re Beautiful” being the name of Blunt’s chart hit).
Unsurprisingly, perhaps, this idea does not go down very well with most people. To help others – rather than the intrusive Blunt – become a millionaire, National Lottery therefore calls on people everywhere to go for that big lotto win.
Pay-off: Please don’t let it be him.
- Client Camelot
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London
- Creative Director Adrian Rossi, Alex Grieve
- Production Company Biscuit Filmworks
- Director Jeff Low
More: Abbott Mead Vickers (AMV) BBDO London
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