Canadian Cancer Society
DDB, Toronto
[2.10.147]
More Info
Canadian Cancer Society: “Combat” [04:19]# A cheerful group of folks are sitting at table, engaging in conversation, eating and drinking. One of the guests then stands up and asks for quiet as he would like to give a speech. Yet his talk is directed not at the whole group but solely at one person sitting at the corner end of the table whom the viewer never actually gets to see. One by one, the other guests stand up and vent their anger at this unseen person. And, gradually, it begins to dawn on the viewer that this is not actually a person he is talking to but cancer, which all of those present have battled – and continue to battle. Super: “Every three minutes, a Canadian begins the fight against cancer. Join the fight.”
- Client Canadian Cancer Society
- Ad Agency DDB, Toronto
- Art Director Todd Mackie
- Copywriter Shane Ogilvie
- Production Company Industry Films, Toronto
- Director Jeff Labbe
More: DDB Toronto
More: Canadian Cancer Society
Lurzer’s Archive
Log In1/ 0
Images
Canadian Cancer Society
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.