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Canadian Cancer Society

DDB, Toronto

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Canadian Cancer Society: “Combat” [04:19]# A cheerful group of folks are sitting at table, engaging in conversation, eating and drinking. One of the guests then stands up and asks for quiet as he would like to give a speech. Yet his talk is directed not at the whole group but solely at one person sitting at the corner end of the table whom the viewer never actually gets to see. One by one, the other guests stand up and vent their anger at this unseen person. And, gradually, it begins to dawn on the viewer that this is not actually a person he is talking to but cancer, which all of those present have battled – and continue to battle. Super: “Every three minutes, a Canadian begins the fight against cancer. Join the fight.”

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Canadian Cancer Society: "Combat" [04:19]# A cheerful group of folks are sitting at table, engaging in conversation, eating and drinking. One of the guests then stands up and asks for quiet as he would like to give a speech. Yet his talk is directed not at the whole group but solely at one person sitting at the corner end of the table whom the viewer never actually gets to see. One by one, the other guests stand up and vent their anger at this unseen person. And, gradually, it begins to dawn on the viewer that this is not actually a person he is talking to but cancer, which all of those present have battled - and continue to battle. Super: “Every three minutes, a Canadian begins the fight against cancer. Join the fight.”

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