Canal+
BETC, Paris
[2.14.002]
More Info
This interactive postcard from French TV station Canal+ seeks to brighten up those drab winter days.
Dominic Goldman:: “For most people, the beginning of January is often a bit somber. Canal+ offers everyone a moment of pure happiness with its digital greeting card. It invites users to enjoy three simple moments of
joy – stroking a pony, skipping stones onto a lake, and making the mountains echo with your sounds. I’ve found this strangely therapeutic, and the rest of the year seems much easier now.”
- Client Canal+
- Ad Agency BETC, Paris
- Creative Director Stéphane Xiberras, Olivier Apers
- Art Director Jean Yves Lemoigne, Paris, Laura Tarlton, Romain Pergeaux
More: BETC Paris
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