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Canal+
BETC, Paris
[1.09.135]
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Canal+: “Mafia” [00:45]# A shady-looking character stops outside a joint somewhere. He goes inside, is padded down by security, and then joins the boss at a table – some kind of mafia set-up, obviously. It would appear that he has got the latter’s daughter pregnant. Quite a serious business, were it not for the fact that everyone keeps twitching their head in such a strange way. No wonder, however, since the narrator of the story has exactly the same tic. The characters’ breathing problems turn Marie-Antoinette’s impending guillotining into a farce. The narrator just happens to be out jogging. The sign-off of this campaign for French pay TV channel Canal+: “Canal+. Films too good to keep to yourself.”
- Client Canal+
- Ad Agency BETC, Paris
- Art Director Francis De-Ligt
- Copywriter Nathalie Dupont
- Production Company Irène, Paris
- Director Xavier Giannoli
More: BETC Paris
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