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Cancer Research UK

4Creative, London

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Channel4/ Cancer Research UK: “Stand Up For Cancer”# An animated disaster film in which we first see cancer sweeping through personified human cells like a plague but – at the very last minute – the cavalry arriving in the shape of the researchers. Pay-off: It is Packback time.

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Channel4/ Cancer Research UK: “Stand Up For Cancer”# An animated disaster film in which we first see cancer sweeping through personified human cells like a plague but – at the very last minute – the cavalry arriving in the shape of the researchers. Pay-off: It is Packback time.

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