Canon
Dentsu Creative, Sao Paulo
[03.24.041]
More Info
‘The Gaze Changes Everything’: Based on the concept “Without the click, there is no prompt”, Canon Brazil’s new campaign shows that the human gaze is essential, despite the rise of AI.
AI prompts are shown, refining an image, until ‘In the style of [a famous photographer]’ is typed in, and the image becomes one of their iconic shots.
- Client Canon
- Ad Agency Dentsu Creative, Sao Paulo
- Creative Director Ricardo Dolla
- Production Company Take 2 Brazil
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