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Capri Sun

Ogilvy & Mather, New York

[6.08.114]

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Capri Sun: “Fishboy” [00:50]# A wacky spot for Capri Sun. A boy is lying on his tummy on the pier, wriggling around like a fish out of water. A big fish and a chihuahua wearing a diving suit come around the corner, and the fish does not hesitate for a single moment, spraying some of its Capri Sun “Roarin Waters” (fruit-flavored water) onto the boy, who immediately recovers and heads off again after expressing his thanks. Payoff: “Respect the Pouch” (a reference to the drink’s packaging).

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Capri Sun: "Fishboy" [00:50]# A wacky spot for Capri Sun. A boy is lying on his tummy on the pier, wriggling around like a fish out of water. A big fish and a chihuahua wearing a diving suit come around the corner, and the fish does not hesitate for a single moment, spraying some of its Capri Sun “Roarin Waters” (fruit-flavored water) onto the boy, who immediately recovers and heads off again after expressing his thanks. Payoff: “Respect the Pouch” (a reference to the drink’s packaging).

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