Capri Sun
Ogilvy & Mather, New York
[6.08.114]
More Info
Capri Sun: “Fishboy” [00:50]# A wacky spot for Capri Sun. A boy is lying on his tummy on the pier, wriggling around like a fish out of water. A big fish and a chihuahua wearing a diving suit come around the corner, and the fish does not hesitate for a single moment, spraying some of its Capri Sun “Roarin Waters” (fruit-flavored water) onto the boy, who immediately recovers and heads off again after expressing his thanks. Payoff: “Respect the Pouch” (a reference to the drink’s packaging).
- Client Capri Sun
- Ad Agency Ogilvy & Mather, New York
- Art Director Arturo Gigante
- Copywriter Deborah Kasher
- Production Company Smith & Jones, London
- Director Ulf Johansson