Cardies “Hiccup” (00:45) #
Hiccups can be extremely unpleasant
– particularly if thousands of supposedly
effective countermeasures fail. The only
thing that always works is an unforeseen
surprise – as in this commercial set
to the bluegrass song “Man Of Constant
Sorrow” from the Coen Brothers’ “O
Brother, Where Art Thou.” And what
better surprise could there be than one
of Cardies gift and novelty items?