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Care France

CLM BBDO, Paris

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Care France “Respect Our Periods”#
A very important topic, only rarely present in the media world and in people’s minds, and often overlooked despite the fact that it concerns millions of women around the world. In many countries, in fact, menstruation is viewed as taboo – women are shamed and many even drop out of school as a result. A film made to highlight this important issue and to raise awareness of the effort the Care brand of tampons is putting into the campaign.

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Care France “Respect Our Periods”# A very important topic, only rarely present in the media world and in people’s minds, and often overlooked despite the fact that it concerns millions of women around the world. In many countries, in fact, menstruation is viewed as taboo - women are shamed and many even drop out of school as a result. A film made to highlight this important issue and to raise awareness of the effort the Care brand of tampons is putting into the campaign.

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