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Carlsberg

Tapsa/Y&R, Madrid

[4.96.082]

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[00:45]#
It seems that in Spanish advertising for alcoholic beverages one is not allowed to show people actually drinking the product. Which makes for a very frustrating shoot of Carlsberg commercials since the actors may hold the bottles but never enjoy the beer itself. The protagonists in this spot, however, find a way around this rule. Whenever they feel like taking a swig from the bottle, they push the camera away. Since the spot is set in a pub, and all the other patrons want to enjoy their Carlsbergs too, this makes for a lot of very hectic camera movement.

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[00:45]# It seems that in Spanish advertising for alcoholic beverages one is not allowed to show people actually drinking the product. Which makes for a very frustrating shoot of Carlsberg commercials since the actors may hold the bottles but never enjoy the beer itself. The protagonists in this spot, however, find a way around this rule. Whenever they feel like taking a swig from the bottle, they push the camera away. Since the spot is set in a pub, and all the other patrons want to enjoy their Carlsbergs too, this makes for a lot of very hectic camera movement.

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