In this spoof produced for Australian beer Foster’s, some of advertising’s gigantomanic commercial productions – such as the famous 1989 spot for British Airways – are parodied. To the melody of Carmina Burana, a horde of men dancing around clad in robes of many colors sing about the “freaking huge ad” that they are making, and subsequently run in color-coded fashion across a wide field, finally coming together in a formation resembling a man drinking a beer. If, like Foster’s, one has to dig so deep into one’s pocket to produce a commercial on this scale, one should at least, as to be inferred from the exhortation to consumers contained in the lyrics, hope it really does sell a “lot of bloody beer.”