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Casio Europe Gmbh

Reclam, Milan

[1.99.070]

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Casio G-Shock “Made To Resist” [00:20]#
A commercial for G-shock watches that makes use of a revival in punk fashion – which of course comes in very handy when one wishes to highlight the great durability of these watches, now overtaking Swatch in terms of hipness. What we see is a skinhead alternately fighting, dancing and smooching with his girlfriend. Claim: “G-Shock. Made to resist.”

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Casio G-Shock "Made To Resist" [00:20]# A commercial for G-shock watches that makes use of a revival in punk fashion - which of course comes in very handy when one wishes to highlight the great durability of these watches, now overtaking Swatch in terms of hipness. What we see is a skinhead alternately fighting, dancing and smooching with his girlfriend. Claim: "G-Shock. Made to resist."

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