Casio Europe Gmbh
Reclam, Milan
[1.99.070]
More Info
Casio G-Shock “Made To Resist” [00:20]#
A commercial for G-shock watches that makes use of a revival in punk fashion – which of course comes in very handy when one wishes to highlight the great durability of these watches, now overtaking Swatch in terms of hipness. What we see is a skinhead alternately fighting, dancing and smooching with his girlfriend. Claim: “G-Shock. Made to resist.”
- Client Casio Europe Gmbh
- Ad Agency Reclam, Milan
- Art Director Irene Bonini, Steffano Andreetta
- Copywriter James Crowhurst
- Production Company BRW, Milan
- Director Carlo Sigon
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