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Castrol

Ogilvy UK, London

[3.04.106]

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Castrol “Fluid Motion” (00:40)# Simply showing how engine oil lubricates and smoothes a motor’s internal workings isn’t exactly new. This spot adds a new twist, though. What begins as an abstract mess slowly turns into fluid motion. The whole thing is underscored by an appropriate soundtrack, starting off in noisy, frenzied fashion, and ending up on a quiet, harmonious note.

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Castrol "Fluid Motion" (00:40)# Simply showing how engine oil lubricates and smoothes a motor's internal workings isn't exactly new. This spot adds a new twist, though. What begins as an abstract mess slowly turns into fluid motion. The whole thing is underscored by an appropriate soundtrack, starting off in noisy, frenzied fashion, and ending up on a quiet, harmonious note.

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