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Catch The Referee

Mullenlowe Delta, Quito

[03.24.144]

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Players challenge them, coaches question them, and fans, well… they like to write not-so-friendly chants for them. For a soccer referee, it’s almost impossible to be the most beloved figure on the field because their decisions always harm someone.

Discover is one of the biggest sponsors of professional soccer in Ecuador and is also the credit card of GenZers, thanks to its clear differentiator in the local market: cashback. As such, the brand saw the opportunity to jump in and help these unpopular characters by creating a new medium.

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