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MullenLowe, Singapore

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Catchplay “The Heist”
A demonstration of how the real world and a movie can merge to become virtually one. In the first spot, a girl with long black hair is at the hairdresser’s while also being drawn into the scary action of The Ring. In the second, the famous abseil/strongbox scene from Mission Impossible is transposed to a normal kitchen.
A commercial for Taiwanese movie streaming service Catchplay, which makes it even easier to be caught up in a movie plot.

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Catchplay “The Heist” A demonstration of how the real world and a movie can merge to become virtually one. In the first spot, a girl with long black hair is at the hairdresser’s while also being drawn into the scary action of The Ring. In the second, the famous abseil/strongbox scene from Mission Impossible is transposed to a normal kitchen. A commercial for Taiwanese movie streaming service Catchplay, which makes it even easier to be caught up in a movie plot.

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