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Cathay Pacific Airways

McCann Erickson, Hong Kong

[2.06.046]

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In this “Network and Frequency” campaign,
Cathay Pacific Airways is highlighting
the dynamism dimension – as
reflected in both the style of this commercial
and the pleasure with which the
airline passengers move around. Inspired
by a drum rhythm, this spot
shows an entire series of scenes, from
a pair of lovers to an executive, each
of them “as if made to move.” Tagline:
“We are born to move. – Move on farther
to over 90 destinations worldwide.”

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In this “Network and Frequency” campaign, Cathay Pacific Airways is highlighting the dynamism dimension – as reflected in both the style of this commercial and the pleasure with which the airline passengers move around. Inspired by a drum rhythm, this spot shows an entire series of scenes, from a pair of lovers to an executive, each of them “as if made to move.” Tagline: “We are born to move. – Move on farther to over 90 destinations worldwide.”

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