The first talking cat collar that translates different types of meows into “human voice messages.”

Christian Daul: “How could a pet food brand get even closer to the heart of a cat owner? If a cat could directly communicate and tell its owner how it feels. No problem for today’s technology, which translates a meow into human codes. Although I doubt the scientific accuracy behind this, I am pretty sure it will do its emotional job, with the strong interest in the prototype video already being an indicator.”