CBS News
CBS, New York
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CBS “Cold Open For AFC Championship”#
A somewhat grumpy John Malkovich discards the script he was originally given, delivering an impromptu and powerfully eloquent speech in which he tells the world what he thinks football should be all about. Primarily, he says, it’s all about emotions! A four-minute teaser that was streamed just before the underdog-vs.-giant AFC game in which the Jacksonville Jaguars took on the New England Patriots.
- Client CBS News
- Ad Agency CBS, New York
- Creative Director Pete Radovich
- Copywriter Anthony Cortese