CCTV International Television AD Game
JWT (J. Walter Thompson), Shanghai
[2.03.134]
More Info
CCTV International Television AD Game Publicity slice “Mo Dao Elder” (00:58)#
A Chinese knife-grinder winning the prestigious AdFest Award with his market crying? It might just happen if there are not enough agencies willing and able to contribute their work to the competition! Which exactly what this commercial sponsored by a Chinese TV channel is trying to prevent.
- Client CCTV International Television AD Game
- Ad Agency JWT (J. Walter Thompson), Shanghai
- Art Director Hong Yang
- Copywriter Lo Sheung Yan
- Production Company Shihong Bao, Shanghai
- Director Ershan Wu
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