CCTV International Television AD Game
Bartle Bogle Hegarty (BBH), Shanghai
[3.16.028]
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CCTV “Unborn Baby”#
An unborn girl shares with us her thoughts and images of the world. What will be the first thing she eats, what will the air taste like when she breathes it in for the first time?
Pay-off: Let’s not disappoint her. A campaign from broadcaster CCTV, alluding to the issue of air pollution in China’s cities.
- Client CCTV International Television AD Game
- Ad Agency Bartle Bogle Hegarty (BBH), Shanghai
- Creative Director Leo Zhang, Johnny Tan, Yu Kung
- Art Director Johnny Tan, Yu Kung, Jeffery Sun
- Copywriter Craig Howie, Leo Zhang, Jay Qian
- Production Company Volt
- Director Johnny Tan, Yu Kung
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