Centraal Beheer
DDB, Amsterdam
[1.05.106]
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Centraal Beheer “Lion” (01:05) #
Centraal Beheer have a fairly wellestablished
reputation for presenting
the selling points of their insurance
products in humorous manner. And this
spot, too, will leave viewers with a smile
on their face. We see a family safari
excursion. Dad shows what he’s made
of by calling some pushy lions to order
with a loud honk. Yet as they leave the
park in high spirits, none of them takes
any notice of the living souvenir that
has settled in comfortably on their roof.
Whatever happens: “Just call Centraal
Beheer!”
- Client Centraal Beheer
- Ad Agency DDB, Amsterdam
- Art Director Sanne Braam
- Copywriter Sikko Gerkema
- Production Company Czar, Amsterdam
- Director Steve Ayson