The latest in the successful and longrunning
series of commercials for this
insurance company (tagline: “Just call
us”) and – as always – involving some
major mishap. This time, a criminal who
rats on his former Mafia colleagues in
return for being granted a new identity
in some faraway blissful suburban setting
has the bad luck of being the
100,000th person to move to “Omerta
Falls,” and the ensuing publicity is
exactly what the man in hiding doesn’t
need.