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Centraal Beheer
DDB, Amsterdam
[6.07.009]
More Info
Centraal Beheer “Ambulance” (01:10) #
An ambulance, a driver, and an old man
with a heart attack. Resuscitation is successful,
and the paramedic – toughened
enough to handle such situations without
batting an eyelid – first picks up the defibrillator
and then the crossword. He continues
working on the puzzle once he gets to
the canteen at the medical centre. Unexpectedly,
the boss turns up and hands
him the key to a new, state-of-the-art
ambulance. The next emergency is a cyclist
with a broken leg. Yet, now, the paramedic
responds to the beeping of the
electronic parking aid, inadvertently giving
the cyclist a blast of the defibrillator. As
entertaining as ever, the Centraal Beheer
Insurance spot once again exhorts viewers
to “Just give us a call.”
- Client Centraal Beheer
- Ad Agency DDB, Amsterdam
- Art Director Daniel Snelders, Niels De Wit
- Copywriter Daniel Snelders, Niels De Wit
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