Central Beheer “Gorilla” & “Boat” [01:00]# Central Beheer’s claim, “Just call us” or “Just call Apeldoorn,” the latter being the insurance company’s headquarters, which is always inserted in their spots after some highly comical accident has occurred, has become a figure of speech in the Netherlands. In the first of these two new spots, filmed with “subjective” camera and in the style of a home video, a camcorder falls victim to the gorilla the father of the family set out to film in some zoo. IN the second commercial, set in some seaside resort, we see that again a terrible accident – this time involving a most unappealing show-off and his speedboat – is about to happen. Except that this time, after the words, “Just call us, ” there is an unexpected twist.