Change the Ref
MullenLowe, Boston
[1.24.094]
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CHANGE THE REF
The Shotline #
Developed by Mullenlowe US for activist group Change The Ref, The Shotline is an automated platform that hauntingly uses AI technology to recreate the voices of those who have been killed by gun violence in the US. The personal messages, detailing their murder, have been sent directly to policymakers in order to review current gun laws.
- Client Change the Ref
- Ad Agency MullenLowe, Boston
- Creative Director Tim Vaccarino
- Art Director Tucker Stosic
- Copywriter Nick Gonzales, Annie Turner, Kieran Murray
- Production Company Edisen
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