In 2018, Joaquin Oliver was shot and killed in the Parkland school shooting. McCann Health worked with his parents to bring him back using AI technology to tell people how voting can prevent these kinds of tragedies from happening to any more families.

Roberto Fara: “This project proves that technology could be used in creative and impactful storytelling to deliver a truly relevant message. Recreating a person from a picture demands a lot of time and high level technology. It’s a brave idea that requires full commitment from every player involved, you must show courage and sensitivity at the same level to create something completely artificial to be used in the most human way.”