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Channel 4
4Creative, London
[4.18.048]
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Campaign celebrating the return of Channel 4’s series Humans promoting a bespoke app specially created for voice assistant smart home hubs Google Home and Amazon Echo.
“The Human Test” brings the show’s storyline to life by determining, through a series of questions and answers, whether a user is human or “synth.”
- Client Channel 4
- Ad Agency 4Creative, London
- Creative Director Sam Walker , Eoin McLaughlin
- Art Director Kevin Price
- Copywriter Josef Byrne
- Digital Artist Smoke & Mirrors sunglasses