Hands-Free House

Cheetos campaign inspired by the not-so-serious theory that Cheetle – the powdery residue that sticks to your fingers when you eat a bag of Cheetos – is the inspiration for hands-free technology. To bring that theory to life, the snack brand created the Cheetos Hands-Free House, an immersive experience that imagines what the world would look like if people could live their best lives hands-free.

[JA] ‘An iconic truth about the product turns out to be the muse for a great experiential marketing piece. The film, the site, and the house made Cheetos relevant at SXSW.’